Purchase Intent
How well the creative builds a credible reason and a practical path for the intended viewer to consider taking the desired action.
Why it matters: A clear benefit, credible proof, and feasible next step make the creative’s case for action more complete.
What AdLens evaluates
- Strength and relevance of the benefit, proof, offer, and call to action
- How clearly the product reduces a need, tension, cost, effort, or uncertainty
- Whether the story converts attention into a believable next step
What it does not prove
- The score is not a sales forecast, conversion guarantee, or measured lift study.
- Price, media delivery, landing pages, availability, and prior brand preference can change real outcomes.
How to read the score
All six metrics use the same 0–100 bands. The band gives a quick read; rationale and evidence explain the score.
Needs work
Important signals are missing, inconsistent, delayed, or difficult to follow.
Effective
The creative communicates well, with identifiable opportunities to make it stronger.
Strong
The relevant signals are clear, consistent, and well integrated across the video.
Score and benchmark answer different questions. See how benchmark percentiles are calculated
Purchase Intent in a real report
The habit benefit is memorable, but the creative provides no direct retail action or offer.
Proposed creative edit
Add a specific final action with retailer availability or a simple trial prompt.
This edit has not been re-analyzed and does not claim a new score or uplift.
How to strengthen Purchase Intent
- Make the benefit concrete and relevant to the intended audience.
- Reduce uncertainty with proof, price, availability, or a simple demonstration.
- End with one feasible action instead of a vague brand sign-off.
Quick pre-flight check
- Is the primary benefit concrete and relevant to the intended audience?
- Does the creative provide proof, demonstration, or another reason to believe the promise?
- Where relevant, does it reduce practical uncertainty around price, availability, effort, or risk?
- Does the video end with one specific and feasible next step?
These checks support stronger creative signals; they do not guarantee a higher score or campaign outcome.
Adapt Purchase Intent to your format
Duration and placement change the creative constraints. Use the format guides to interpret this metric in context.
Related metrics
These metrics often help explain adjacent creative strengths and trade-offs.
See how your creative performs on Purchase Intent
Analyze a video to see this metric alongside timed evidence, the other five creative scores, and practical recommendations.