Analyze free
    All guides
    Help Center

    Placement Guide

    Choose one to three placements that best match where you intend to run the creative. A focused selection keeps reporting and targeting alignment clear.

    Linear TV (Broadcast / Cable)

    Choose this when the creative is destined for traditional broadcast or cable television buys where viewers tune in on a schedule.

    CTV / OTT / Smart TV

    Select for placements on connected TV devices or OTT streaming platforms where ads are delivered via internet-enabled TV apps.

    Online Video – In-Stream (YouTube, Vimeo, Pre-roll)

    Use for in-stream video ad units that play before, during, or after video content on platforms like YouTube, Vimeo, or publisher players.

    Social Video – Short Form (TikTok, Reels, Shorts)

    Best when the video is optimized for rapid, vertical consumption in short-form social experiences like TikTok, Reels, or Shorts.

    Social Video – Feed / Long

    Choose when the creative runs in social feed placements that allow longer formats or horizontal/1:1 ratios, such as Facebook or Instagram feeds.

    Display / Banner

    Applies to display advertising inventory where the video is embedded in banner or rich media units across desktop or mobile web.

    In-App / Interstitial

    Select for mobile app placements where the ad interrupts content as a full-screen interstitial or rewarded video experience.

    Digital OOH

    Choose for large-format digital out-of-home screens in venues such as transit hubs, malls, or roadside billboards.

    Other (Specify)

    Use when your planned placement is not covered above. Provide context in the 'Specify Other Placement' field that appears.