AdLens benchmark methodology

How AdLens benchmarks video ad scores

Benchmarks place an AdLens score within an eligible comparison set. They describe relative position—not guaranteed campaign performance—and are kept separate from the models that score the creative.

1. The score is produced

Multimodal AI evaluates the creative’s visual, verbal, audio, brand, and time-based signals across six metrics. That process produces a 0–100 score with rationale and evidence.

How scoring works

2. The score is compared

Eligible completed analyses with a valid score form a comparison distribution for that metric. AdLens can then calculate the average, percentile thresholds, and the selected score’s percentile position.

Comparison scope

Global report benchmark and filtered explorer

Analysis report: Global benchmark

The benchmark shown inside an analysis report uses the eligible global comparison set for each metric. It is not automatically filtered to the video’s category, language, or duration.

This keeps the report label honest while contextual cohort rules are developed.

Benchmark explorer

The Benchmark page lets users explore categories and narrow the comparison by language and duration. Its results apply only to the active filter selection.

Duration uses the same standard ranges as the rest of AdLens. See the duration guide.

Category describes the primary product or service promoted by the creative. See the category guide.

Placement is not treated as a default cohort dimension because it is optional and currently supplied less consistently.

What averages and percentiles mean

Average

The arithmetic mean of valid scores in the active eligible comparison set.

Top 25%

The score threshold for entering the strongest quarter of eligible creative scores in the active comparison set.

Top 10%

The score threshold for entering the strongest decile of eligible creative scores in the active comparison set.

Cohort-quality rules

AdLens applies internal comparison-quality requirements before publishing a benchmark value. The customer-facing experience does not expose the underlying cohort size.

Insufficient comparison base

Benchmark withheld

AdLens does not publish a benchmark value when the eligible comparison base is too limited for a reliable reference.

Sufficient comparison base

Benchmark available

Once the comparison base meets AdLens quality requirements, the benchmark can be shown without exposing the underlying cohort size.

The five public demo reports are not treated as market statistics. The benchmark preview directs users to the eligible live dataset instead.

Privacy

Benchmarks use score-level comparison data. Other users cannot open your uploaded video or private report through a benchmark. Public demo reports are separate, intentionally curated examples.

Limitations

Benchmarks can shift as the eligible comparison set grows or filters change.

They do not control for media spend, targeting quality, placement delivery, brand equity, price, or landing-page experience.

Compare compatible analysis releases and review creative evidence alongside the relative score.

Explore the full live benchmark

Create an account to explore categories, languages, duration ranges, and Average / Top 25% / Top 10% thresholds in the eligible live dataset.

Open full benchmark