Category Guide
Categories describe the primary product or service promoted by the creative—not its visual style, audience or placement.
Consumer Electronics
Electronic devices and household appliances, including TVs, smartphones, computers, cameras, audio equipment and smart devices.
Fashion & Beauty
Clothing, footwear, accessories, jewellery, cosmetics, skincare, fragrances and personal grooming products.
Food & Beverage
Food, drinks, ingredients, snacks, restaurants, food delivery services and pet food.
Automotive
Cars and other vehicles, tyres, dealerships, vehicle leasing and automotive services.
Financial Services
Banking, payments, credit cards, loans, taxation services and other financial products.
Healthcare
Medicines, supplements, medical clinics, treatments, oral healthcare and other health-related products or services.
Technology
Software, digital platforms, telecommunications, online services, application development and educational technology.
Retail
General or multi-category retailers, supermarkets, marketplaces and shopping platforms where the main offer is the purchasing channel.
Entertainment
Video games, toys, streaming services, films, music, media, amusement parks and betting platforms.
Home & Household
Furniture, kitchens, home textiles, cookware, cleaning products, DIY products and other non-electronic household goods.
Travel & Hospitality
Travel agencies, holiday packages, hotels, resorts, cruises and accommodation-booking services.
Real Estate
Property development, property sales or rentals, real-estate platforms, construction services and building materials.
Other
Advertising that does not meaningfully fit another category, including political campaigns, recruitment, public services and specialised professional services.